Brand Ambassador – Premium Beverages (Belgium/Luxembourg)
Location: Field-Based (Lyons area France)
Industry: Wine & Spirits / On-Trade / FMCG
We are recruiting on behalf of a highly regarded, independent wine and spirits company with a growing international footprint. Known for their eclectic portfolio of premium brands and energetic culture, they are now looking to strengthen their on-trade presence across France
This Brand Ambassador role offers the rare chance to join a values-driven business at a pivotal point in its European expansion. The successful candidate will play a hands-on role in activating brands in the field, building commercial relationships, and driving volume growth through on-trade engagement.
The Opportunity
Reporting to the International Sales Director, this is a field-based position covering Lyon area in France, with autonomy to manage your territory and shape local brand presence.
Key responsibilities:
-
Develop brand visibility through tastings, incentives, and activation programmes
-
Grow distribution and volume via strategic wholesaler engagement
-
Manage 20+ weekly customer visits across bars, restaurants, and nightlife venues
-
Represent the brand at industry events, trade shows, and regional campaigns
-
Collaborate with the Regional Manager and internal teams to ensure brand consistency
-
Work from home one day a week for admin and diary management
Candidate Profile
The ideal candidate will bring strong commercial instincts, a deep understanding of the on-trade environment, and a genuine passion for premium beverage brands.
Essential Experience:
-
Sales and brand activation experience in the beverage or FMCG sectors
-
Proven track record with on-trade accounts (bars, nightclubs, restaurants)
-
Confidence working autonomously in a fast-paced field-based role
-
Excellent interpersonal skills and the ability to build rapport quickly
-
Fluent in English and French
-
Based in Lyon area with full driving licence
Desirable:
-
Existing network across the French on-trade
-
Prior experience working with importers, distributors, or wholesalers
If you are interested in learning more; connect with Trond Larsen, Talent Gallery here or send us an application/CV on this link